Commercial Real Estate Photography – Commercial real estate photography refers to real estate images used primarily for marketing and brand awareness. Professional commercial real estate photography is essential to present the property in its most vibrant and attractive light.
High-quality commercial real estate photos rely on the most effective photography practices, while even the ugliest buildings can attract potential buyers. In this article, I will share some important tips for real estate photography and pricing, as well as look at the main platforms where such photos can be used.
Commercial Real Estate Photography
When it comes to commercial real estate photography, there are two main pricing strategies – per image and per day. Photographers can charge $150-$400 for daytime photos and $700-$900 for evening photos.
Commercial Photography — Alex Tarajano Photography
A real estate photographer’s salary can be calculated based on the amount of photo editing and post-production required, as well as the number of photos produced. Considering how much these numbers vary, you’re looking at $1,500 to $15,000 for a shoot.
Other factors that affect the price of the license are type of use, image adjustment and processing, duration of use, location, etc. Next, I will give several examples of different types of project estimates to give you a better understanding of the project. What do you do when you start a real estate photography business?
Photographer Services: $1,400 (pre-inspection of premises, day of shoot (exterior, interior) + post-processing services: $600 (RAW file processing, includes approximately 10 high-resolution TIFF files, edited JPEG files);
Photographer’s Services: $1,100 (pre-inspection of premises, day of shoot (external only)) + post-processing services: $400 (RAW file processing, approximately 5 finished high-resolution TIFF files, unedited JPEG files);
Industrial & Office — T A K E F L Y T
Photographer services: $2,700 (pre-property inspection, 3 days of shooting (outdoor, indoor + evening shoot)) + post-processing services: $1,000 (includes RAW file processing, approximately 15 high-resolution TIFF files, unedited JPEG files);
A license is an agreement between a photographer and his client that governs the use of commissioned commercial real estate images. It works like a lease license that goes beyond the terms of the lease.
Typically, the photographer’s fee is included in a marketing usage agreement, which often covers the use of marketing images. However, all additional uses will come at a separate price not covered by the contract. For this reason, you should ensure that all terms are clearly defined and signed to avoid misinterpretation and conflict.
Remember, a real estate photography contract protects your rights in the event of copyright infringement or unforeseen client issues.
The True Value Of Professional Real Estate Photography
Generally the license price is higher than the creative price. If the client is unsure about this, explain what the license fee is. The easiest way to do this is to compare. For example, remind people that when they buy Microsoft software, they can only use it on one computer, not all the computers in their office.
The same goes for commercial real estate photography. If the customer uses the image 10 times, he has to pay for 10, if the number of uses increases to 100, the payment will be 10 times more, but much more.
Never forget the example of the Nike logo. When the company was founded, they ordered a logo for only $35, and the designer did not negotiate a license agreement, so his logo became the most widely used logo in the world, but he did not see more money.
This type is not much different from regular real estate photography, which includes interior and exterior property photos, street views, virtual tours, and possibly aerial photos of the property. The main difference comes from where the images are used afterwards. For example, you can see such pictures on rental and similar platforms. Commercial real estate photography can be classified as follows:
Commercial Real Estate Photography Can Do For Your By Mitchellwade46 On Deviantart
Clients understand that good photos of informative quality can attract more paying customers. However, as a photographer, you will understand what important photography principles you should follow and what real estate tools you should have in order to take great professional real estate photos.
In general, if you are photographing the exterior of a commercial property, street photography is the most important thing you need to get right. Look at the direction of the sun, as many locations look better when low and reflect light on the building, so what time of day should allow you to reach these conditions.
If the property faces north, you will never get direct sunlight because you will be behind the building, avoiding scheduling shots and directly into the camera. As a general rule, you can solve this problem by taking photos at dusk or with an overcast sky.
Unless you are shooting a large hall with a 4-meter ceiling, the optimal camera height will be between the floor and the ceiling. Such a height is the best way to accurately convey the scale of everything in the room and allows you to get a perspective line.
Commercial Real Estate Gallery
Of course, you can adjust them during image processing, but it is better to avoid such a need.
For indoor photography, it’s always a good idea to consider what format works best for each shot. For example, a waiting room with a sofa and coffee table looks best horizontally, while stairs should generally be vertical. Learn to take photos in two formats. This is especially useful if you plan to work with magazines or commercial real estate applications.
Likewise, it will be useful to know how to create vertical shots in interiors where you need to choose a horizontal composition.
Your drawing should reflect the size of the office or building. Here you have to follow the same rules as when photographing apartments and houses. Create the illusion of space and perspective, and shoot at an angle.
Architecture, Interior Design, Hospitality, Residential & Commercial Real Estate Photography • Niall David Photography
First, make sure your camera is set to shoot in RAW format. This mode allows you to easily deal with poor exposure and small errors during image post-processing. Once you’ve captured your photos in RAW format, you should copy them to your computer or laptop and edit them using the tools included in Photoshop and Lightroom.
By the way, if you choose the latter, I recommend using Lightroom’s free interior settings to create professional and attractive photos of rooms, cafes, restaurants, and shopping centers.
In the photo editing stage, you need to adjust the color, adjust the white balance, and change the contrast and saturation settings. Additionally, you may want to remove unwanted objects, change the sky or background, remove lens distortion, and more.
If you want to improve your professional real estate photography to a professional level, turn to our services. We have been involved in real estate photo editing for over 17 years, helping our clients buy, sell and rent homes and commercial properties around the world.
Ling Ge Photography Orange County Commercial Real Estate Photography
LiveView may not be a favorite feature of professional photographers, but it’s great for capturing interior views of commercial real estate. It allows you to see and evaluate before the shoot, analyze the composition, make sure all objects are perfectly placed and you can check the color scheme as color plays an important role in interior photography. Remember to use the rule of thirds in photography when portraying real estate.
For indoor shooting, it’s best to have a tilting screen that allows you to see the screen more comfortably. I recommend checking out the Canon EOS 90D as it allows you to take very sharp and beautiful real estate photos with minimal effort.
If you’re in the real estate photography business, you probably know that a wide-angle lens is indispensable when it comes to shooting commercial properties. This is especially useful if the building you are working in is full of other structures, or if you want to capture interior shots and cover as much of the surrounding area as possible. I recommend going with the Canon 17-40mm f/4L or any of the top Canon wide angle lenses on the market.
I usually recommend using a tripod to avoid camera shake. However, the main theme of interior photography is that rectangular lines and maintaining perspective are important for the interior. This is when a tripod comes in handy for photographers.
Property Photography & Videography
Additionally, rooms are not well lit compared to outdoors, so you may need to set a higher ISO to get better photos. This can lead to excessive noise, which is successfully solved with the help of a tripod.
The Amazon Basics tripod is made of a special aluminum alloy, which is light and very convenient.
