Ipad Rent To Buy – Amazon Prime Video now enables in-app rentals and purchases on iPhone, iPad and Apple TV / Amazon has made major changes to the way it manages its streaming video platform on iOS devices.
The Amazon Prime Video iOS and Apple TV apps now allow customers to make in-app purchases, including renting and buying movies and TV shows. The change marks a major shift in Amazon’s approach to the App Store, which calls for a 30 percent discount on all in-app purchases.
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Before the change, Amazon didn’t let you rent or buy content in the Prime Video app, instead redirecting users to a web browser to avoid paying App Store fees. You can sign up for a Prime Video subscription through the iOS app if you’re not an Amazon Prime subscriber, but you can’t buy individual in-app content.
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Now, when users sign in to the Prime Video app, a message should appear that says, “Browse, rent or buy new releases, popular TV shows and more, now in the app.” (Thanks to George Watson, who suggested this change).
The price does not appear to have been raised for a 30 percent fee, as some platform owners such as Spotify have done in the past. It was not immediately clear whether Amazon had reached an agreement with Apple or decided to pay the full cut. But Apple has confirmed that Amazon Prime Video is joining the program set up for “premium” video providers.
“Apple has established a premium subscription program for video entertainment providers to offer customers a number of benefits, including integration with the Apple TV app, AirPlay 2 support, tvOS apps, universal search, Siri support and, if available, an alert or zero-acceptance including,” Apple said in a statement
. “On premium video entertainment apps like Prime Video, Atlice One and Canal +, customers can buy or rent movies and TV shows using the payment method associated with their existing video subscription.”
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In the new Prime Video app that doesn’t need an update, there’s now a full save tab at the bottom. It offers a list of popular and new movies to buy or rent, including many newly released movies
It was in cinemas in February and March, but has been canceled due to the COVID-19 pandemic.
According to user reports and Apple’s statements, Amazon processes purchases using its own stored payment method and through its own processor, as long as the user has an Amazon account with that information on file. This is a significant change where all forms of in-app purchases were handled previously.
Typically, Apple takes a 30 percent fee and handles all payment, processing and security up front — Apple only takes 15 percent of subscriptions if the customer signs up for the service in the iOS app and has kept it for more than a year. .
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According to app developer Guilherme Rambo, the Prime Video app began using a special request related to the payment processor that first proposed the deal between Amazon and Apple, before Apple confirmed the new program.
Mark Gurman, the agreement reached between Amazon and Apple is not unique; it has been around for a while although it is not clear when it started. The program allows companies to use their own payment methods, Gurman said, and is already used by apps from premium video providers like Altice One and Canal+.
Gurman, in a Bloomberg report published after the change, explained at the time that the program also supports various Apple apps, services and features, including “Apple TV apps, AirPlay 2 support, tvOS apps, universal search, Siri support. and, if applicable,” , type one or zero,” according to Apple’s statement.
Regardless of how long this program has been around and the exact terms of the deal between the two companies, the change should eliminate the long-standing headache of buying and renting movies and shows through the Amazon app and on Apple TV.
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